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Google Maps tests new pop-up ads that give you an unnecessary detour

Google Maps tests new pop-up ads that give you an unnecessary detour
Credit: Edgar Cervantes / Android Authority

Google is testing a new ad format in the Maps app that displays an annoying pop-up while driving.
The ad shows users a detour to a nearby sponsored location with the option to add it as a stop.
Google seems to have borrowed this format from Waze, which has displayed similar pop-up ads for several years.

Google Maps is testing a new ad format that could cause distractions while driving. It brings up a pop-up notification during navigation that covers the bottom half of the screen with an unnecessary detour suggestion.

Anthony Higman on X (formerly Twitter) recently spotted the new ad format during their commute (h/t Barry Schwartz on X). According to Higman, the ad popped up while passing a Royal Farms gas station, even though they did not search for a gas station or convenience store while setting their destination.

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